The internet of things or the outer web has been much talked about already, and from my perspective, is an intriguing future. The idea that objects will all have an IP address is a powerful and exciting image for someone working in the field of technology marketing – the possibilities for application are almost limitless. I can see a real race of innovation taken place around this – indeed reading the BBC Tech section today I saw this story about RFID application in clothing as a bootlegging deterrent.