Our colleagues in the US have put together a fantastic summary of some of the today in the deck below. Here in the Middle East, we’re increasingly focusing our attention on the importance of mobile and how that shapes interaction with our clients’ stories on social media and beyond. Another key trend is the convergence of paid, owned and earned media – something any brand or organization embracing social media today should consider.

Instability in some parts of the Middle East is not slowing the regions hunger for connectivity and the rapid growth of its telecoms sector._ _ On February 28ththe telecoms carrier community will again meet in Dubai at Capacity Middle East to discuss drivers for growth and how telecoms is shaping regional development. At last year’s event carriers took turns making the case for why their operating areas deserved to be the hub for the region.