Welcome again to our weekly edition of the hot and happening news from the digital world. This week has been really exciting for us, with the official launch of BlogLeveland re-launch of TweetLevel and all the conversations it stirred up around social influence, instantly after its launch. For more details, please check out our Arabian Bytes article here.

Below are some of the other interesting social media / digital stories that caught my eye this week:

Tweetback: Egypt’s first social-media driving fundraising

Tweetback is the very first of its kind social-media driven initiative to provide companies PR in exchange of their support of development projects in Egypt.

Tweetback was recently launched by Mahmoud Salem aka Sandmonkey on Twitter, who is inviting corporate companies, NGO and individuals to pledge donations for development projects that can make a positive impact on the lives of Egyptians. In exchange, tweetback’s network of some of the most influential bloggers and tweeters will advertise their contributions in Arabic and English through their network of nearly 250,000+ followers.

This clearly shows how online individuals are utilizing their influence to make valuable contributions and shape the society around them. For more details, please click here or follow the hashtag #tweetback.

Google Authorship

Google now has a new program that digital experts can implement on their websites, blogs, etc. to feature as published authors. “Authorship” markup integrates social media information into search results.

Google can now display your name and Google+ profile image besides content search results. Writers / bloggers can claim ownership of their work by tying the writing to their Google profile by adding a simple tag to their posts. For an example, take a look below and note the image on the right:

This was pretty much expected as Google first began to pull twitter data in search results and now has planned to tweak algorithms to support +1 and Google+. For more details, please click here.

Facebook introduces new Invite Friends tool to Page admins

If you’ve not noticed this new tool on your Page on Facebook, then you’re losing out on the opportunity to boost your Page’s visibility in a huge way.

This week Facebook brought back the “Invite Friends” tool back to Pages. Now, you can invite your friends to like your page and it appears as a notification in Facebook. Users can easily click through to the page and then Like it, via the notification. Below is how the notification looks like:

Previously the only way of promoting your Page to your friend was though recommendations (a lot of hard work) and these recommendations pretty much went un-noticed.

This is a great opportunity for Page admins to encourage page sharing among their friends, making it viral and this probably would affect the way people develop content moving forward.