Posts Tagged ‘Facebook’

Guest blog post from Feras Hilal of The Online Project

top-ramadan-infographicEver wondered when’s the best time to engage with your Facebook fans and Twitter followers during Ramadan? We did too. And to help brands in the region, we’ve delved into the differences between the user habits on Facebook and Twitter during the Holy Month.

Ramadan has a significant impact on people’s behaviors and daily routine in the Middle East. The pressure now is on brand managers and social media strategists who need to know the differences between their audiences, and make adjustments to their marketing messages accordingly.

After weeks of monitoring, and with the help of an internal tool specifically developed for the purposes of this research, we were able to extract insights and identify trends to guide brands in managing their communities day in, day out. The data covers Facebook and Twitter users from nine different countries in the MENA region and gave insights on how and when users engage on both platforms including: Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, KSA and the UAE. We found Facebook engagement increased by 30% during Ramadan compared to other parts of the year. Similarly, we found Twitter engagement during the Holy Month rose by 33%. Furthermore, in this report, we monitored Facebook and Twitter activity, on an hourly basis, to identify the best times to engage.

We also noticed that people engaged on social media predominantly after Iftar and before Suhour times. Moreover, some countries experienced more dramatic changes in user behavior, such as Jordan and Egypt. Whereas countries where more expats are located, such as the UAE and Qatar, the effect of the Holy month was less pronounced.

The insights of this research are not set in stone; we urge you to observe your communities as each one comes with its own set of circumstances. Our findings are merely to help you connect with, and strategically engage with your audience using the two platforms with high quality content.

You can explore our previous reports on ‘Facebook Marketing’, ‘Tweeting in Ramadan’, ‘Facebook Benchmarks in the Middle’, and ‘How Much Does a Facebook Fan Cost in the Arab World?’ here.

To learn more about the Arab User Habits on Facebook and Twitter, make sure you check out The Online Project’s full report here.

First LinkedIn MENA  office opens in UAE

Exciting news for the Middle Eastern business world this week as LinkedIn, the world’s largest professional network with more than 175 million members worldwide, announced the opening of its first office in the Middle East and North Africa.  Located in Dubai’s Internet City, the office will serve as regional headquarters to over five million members in the Middle East and North Africa, one million of which are based in the UAE, where a team of approximately half a dozen will support the growing membership and client base.

Speaking at the local launch of LinkedIn, Fadi Salem, Director, Governance and Innovation Program, Dubai School of Government, “Our research in the Arab Social Media Report series shows that the MENA region has witnessed exponential growth in social media usage, with usage trends shifting from primarily fulfilling social needs back in 2010 to political and societal usage in 2011.”

In other news, LinkedIn announced that it is rolling out its recently revamped brand pages to all companies on the social network. The pages are designed to ramp up engagement between job hunters and businesses on the social network with features including a larger cover photo, and prominently displayed company updates.

Along with this, LinkedIn has also updated its news feed with the addition of a list of the networks top 150 super influencers who fans can follow. Influencers include President Obama, GOP presidential candidate Mitt Romney, physician/writer Deepak Chopra, Virgin founder/CEO Richard Branson, and motivational speaker Tony Robbins, amongst others.

Read more about the Dubai office launch here.

Learn more LinkedIn follow feature here.

**Disclaimer – LinkedIn is an Edelman client.

Presidential Debate Most-Tweeted Event in U.S. Political History

[Image source: Mashable]

With the race for the US Presidency hotting up by the day, Wednesday night’s U.S. presidential debate in Denver has hit the record for being the most-tweeted-about event in American political history. In total, the debate between President Obama, and Presidency candidate Mitt Romney received an astonishing 10.3 million tweets in 90 minutes

[created by @gov - the Twitter feed for the microblogging service’s government and politics team]

Kellogg’s opens a Tweet shop in London

In one of the coolest social media campaigns the Arabian Bytes team has seen in a while, Kellogg’s this week set up a pop-up “Tweet shop” in London to promote their new Special K Cracker Crisps. Seeking tweets with the Twitter hashtag #tweetshop, Tweeters in return were awarded a box of the new Cracker Crisps to sample – a novel way of using Tweets as a form of currency.

Sarah Case, brand manager for Special K, stated, “The value of positive endorsements on social-media sites is beyond compare, so we’re excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop.”

[Image source: The Brand Channel]

In other news…

Facebook officially passes 1 billion monthly active users

As expected, Facebook today announced it has passed the 1 billion user milestone. This makes Facebook the first social network to reach the 10-figure mark; one out of every seven individuals on the planet now use the service. Read more

Social media key to Arab youth empowerment: report

The Governance and Innovation Programme of the Dubai School of Government (DSG), under the patronage of His Excellency Saqr Ghobash Saeed Ghobash, UAE Minister of Labour, today announced the findings of an eight-nation survey on shifting attitudes towards social media in the Arab world. Read more

Tweets of the week…

#TEDxSharjah (in the past week, there were 1,896 tweets in UAE in both EN & AR) – due to the first Sharjah TEDx that took place earlier in the week, tweeters and participants picked up the news, exchanged knowledge and ideas as a number of renowned scholars, researchers, investors and intellectuals shared their expertise, innovation, creativity and scientific vision. More HERE

#GITEXShopper (in the past week, there were 536 tweets in UAE in both EN & AR) – GITEX Shopper, the biggest electronics retail show in town kicked off earlier this week and there have been a lot of online conversation around deals, promotions, latest technologies and offers by brands. More HERE

#WT20 (in the past week, there were 3,616 tweets in UAE in both EN & AR) – The official hashtag for the most socially-networked event in history of game “The ICC World Twenty20 Sri Lanka 2012”, wt20 remained a trending topic for the third week. More HERE

 

 

A dirty QWERTY, regional social TV, Facebook postcards and top-Tweeting cities? It must be time for our weekly wrap-up!

Social TV

UAE based companies Arabi on TV and SkyGrid have collaborated to develop Touch TV – the first free application to watch TV shows on Facebook, according to a report in Gulf News.

The app, which works on all major operating systems, is designed to tap into the way people in the region access social networking sites for entertainment. Marwa Abdel Wahed, Head of Strategy at Arabi On TV states “The app allows users to watch more than 20 television channels free of charge via Facebook.”

It is hoped that Touch TV will help increase communication and interaction around popular TV shows, adding “We are working to get official approval for more channels to provide the diversity and multiplicity of content that Arab users demand.”

For the full story, click here.

Arabian Bytes recently reported on the popularity of YouTube’s Ramadan channel in the region, which has reached over 29,000 subscribers since its launch in July. Is social TV the future? Let us know your thoughts.

Facebook postcards

Heading away somewhere nice? You may soon be able to mail postcards to your family and friends using your Facebook photos. According to Mashable, Facebook is testing a feature which will allow you to turn your photos into physical postcards with a personalised message on the back.

The ability to send postcards is likely to be a paid service provided by the company behind Postagram who charge $0.99 per card.

Image source: Mashable

For the full story, click here.

Which is the most active Twitter City?

With the Olympics just wrapping up, you’d think that London would top the list for the most Twitter-crazed city? Wrong! Whilst London comes in third, the results of a recent survey by Consumer Insight company Semiocast is surprising, with Jakarta coming in 1s and Tokyo taking a close 2nd place.

A huge area of growth according to the survey is in the Middle East, with Arabic now the 6th most used language on Twitter, and Riyadh coming in 10th on the list of top-Tweeting cities. The introduction of right-to-left support for Arabic has evidently had a huge impact in the region, with Twitter use in Saudi Arabic seeing a 93% rise since January!

American cities such as New York, Chicago and LA come in high at 5th, 8th and 9th place; whilst cities such as San Francisco, Miami and Houston don’t even make the list.

For the full story, click here.

Dirty QWERTY!

Finally, ending TWTW on a light-hearted note – have you noticed any less-than-sanitary keyboards around the office recently? Check out what this prankster pulled on his co-worker using these simple ingredients:

1 filthy keyboard

1 bag of dirt

1 pouch of garden cress

 

 

Image source: Mashable

 

 

Is Facebook dying?

In its first report as a public company last week, Facebook announced that it has lost $157m from April to June. Shares have now fallen to a new low of $23.71 compared to the initial price of $38 when Facebook first became listed on the Nasdaq in May.

On top of this, it has been estimated that Facebook has over 83 million illegitimate accounts, adding to the growing concern about the effectiveness of Facebook as a marketing and advertising platform. With mobile device users logging into Facebook continuing to increase year-on-year (now reaching 543 million), the company has yet to disclose how it will continue to generate profit as users continue to move away from the desktop version which relies heavily on advertising revenue.

For the full story, click here.

Twitter rolls out “CashTags”

On the back of the declining Facebook stocks, Twitter has rolled out the ability for users to click on stock symbols with a $ sign in front of them – a replacement to the traditional # symbol. Clicking on $, users are able to see all Twitter conversation surrounding a particular company.

Image source: TNW

For the full story, click here.

NASA Mars Landing

@MarsCuriosity is the newest Twitter celebrity after successfully completing its Mars landing mission this week. Speaking first person it Tweeted “I’m safely on the surface of Mars. GALE CRATER I AM IN YOU!!! #MSL”.

@MarsCuriosity will be Tweeting its Mars mission progress over the next two years, along with transmitting images to share with followers. Quirky Tweets so far include:

Follow @MarsCuriosity here.

For the full story, click here.

Two-thirds of world leaders have Twitter account

A recent Twipolmacy study by communications consultancy Burson Marsteller has shown that two-thirds of world leaders have Twitter accounts to inform and engage with their people. Regionally, active Tweeters include His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai; Queen Rania Al Abdullah; Tunisian President Moncef Marzouki; Lebanese Prime Minister Najib Mikati and Lebanese President Michel Sleiman among others.

According to the study, one of the most active and controversial Tweeters is Lebanese Prime Minister Najib Mikati who often personally engages and joins Twitter conversations with his 54,700+ followers.

For the full story, click here.

 

 

 

 

A big shout out this week goes to Matthew Weiner (and no, Matthew Weiner is not an employee at Edelman UAE), he is the prodigy behind Mad Men. This week AMC aired the season 5 finale of Mad Men. I highly, highly, highly recommend everyone (especially those that work at an agency) to watch the show. Aside from the show’s talented cast, excellent costume designer and dramatic story line, Mad Men perfectly depicts the agency life like no other TV show or movie in Hollywood – especially in terms of handling clients, staff and everyday work life. I propose our office dress up as the cast members, call ourselves Edel(Mad)Men and nickname Iain Twine and Justin Westcott as Roger Sterling and Don Draper, respectively.

(Source: Pinterest)

Insha’Allah option on Facebook coming this November, Insha’Allah?

Moving along with TWTW, in my last Arabian Bytes blog post I talked about the new Facebook updates and this week I have more updates to share – no pun intended. According to PanArabiaEnquirer.com, Facebook users across the Middle East and North Africa will be given the option to reply to an event invitation with ‘Join’, ‘Maybe’, ‘Decline’ or ‘Insha’Allah’.  For our global readers, Insha’Allah means God willing or if God wills (permits) it. Devoted Muslims use the phrase to make a point about a future plan to do something (basically, requesting God to bless the activity). Our local readers know that Insha’Allah is commonly used by locals, Arabs and increasingly more western expats to give a ‘maybe I will, maybe I won’t – who knows’ answer.

(Source: Panarabiaenquirer.com)

The other addition to Facebook will spark particular interest from the Dubai community because it’s all about VIP, exclusivity and high-class service. Facebook will introduce ‘Platinum Upgrade’ specifically for the GCC markets, a premium option for 50 exclusive social media users. The feature will offer 5-star services such as a ‘bespoke wall’ and 24-hour status concierge facility. Who will be invited to the Facebook Platinum Upgrade this November? We will want details.

Insha’Allah, these updates are coming soon.

Unfortunately, we just found out the exciting news was all a joke. Nice (fake) buzz story, Pan-Arabia Enquirer.

A .com domain is circa 1985! 2012 is all about .abudhabi, .dubai and .etisalat.

If you read the front cover of Gulf News this morning, I’m sure you spotted the headline news about UAE organizations grabbing 46 domains in the first wave of special addresses. The internet regulator, Internet Corporation for Assigned Names and Numbers, introduced new domain names to the internet, and Dubai and Abu Dhabi have both submitted their applications for the new generic top-level domain (gTLD) – estimated cost is $185,000 with an annual fee of $25,000.

Dubai – the city known for being the world’s greatest at breaking the world’s finest records

World’s tallest building: Dubai Burj Khalifa – CHECK
World’s largest shopping mall: Dubai Mall – CHECK
World’s tallest skyline: somewhere in Dubai – CHECK
World’s only “7-star” property: Burj Al Arab – CHECK
World’s second cheapest metro transportation system: Dubai Metro – CHECK
World’s largest man-made harbor: Port Jebel Ali – CHECK
World’s longest sandwich: 2.667kms sandwich in Dubai – CHECK
World’s biggest gold ring in Dubai: Kanz jewellery showroom in Dubai – CHECK
World’s first Arabic Calligraphy skateable art form: Tashkeel Dubai – CHECK?

Latest breaking record: World’s most expensive billboard: $1.3 billion billboard for Skydive Dubai and Go Fast – CHECK (as of June 13th, 2012)

World’s most expensive billboard YouTube video

And that is your dose of the week that was…

- Julie Nguyen, Senior Account Executive, Edelman

We are kick-starting TWTW with a twist in light of last week’s Facebook special, introducing…..

Face-who? Come meet our soon-to-be new social media friend, Salamworld

It’s Facebook, with a ‘halal’ twist!

The new social networking site, Salamworld, is set to launch during Ramadan this July. Based upon Islamic ideals, the site ‘hopes to bridge cultural, traditional and sectarian barriers and bring Muslims together in one online community’ (source The National).

Supporting eight languages, including Arabic, Turkish, Urdu, Russian and English, the site functions similarly to Facebook, allowing users to create profiles, add friends, share links and create special interest groups. The ‘halal’ twist comes in the form of religious counseling, mosque locations, purchase abilities for Islamic merchandise, and an Islamic library directory. All content is to be Islam inspired, with any ‘non halal’ content being removed by site administrators.

Yavus Selim Kurt, the spokesperson for Salamworld, states that the aim is “to create an online community where millions of Muslims can congregate and express their views” (source The National).

Salamworld also invites non-muslims to join the platform for learning and discovery.

See the full story here.

Taghreedat launches Arabic Wikipedia Editors Program

A couple of weeks ago, Arabian Bytes reported on the Arabic initiative by Taghreedat to increase Arabic e-content on the net. Following this, we have heard more great news that the Middle Eastern volunteer program has joined forces with Wikipedia to launch the Arabic Wikipedia Editors program!

As the first initiative of its kind in the Arabic world, the initiative strives to train internet users to become Arabic Wikipedia editors. Contextualizing this, currently there are only 630 Arabic Wikipedia editors, in comparison to over 300,000 English editors!

However, whilst this number is comparatively low, it appears that hunger for Arabic content is growing, with over 350 volunteers signing up already according to Taghreedat’s co-founder Mina Takla, who points out that this is already a 50% increase in the current number of Arabic Wikipedia editors!

See the full story here.

This encouraging news leads us neatly to our next story that…..

Arabic overtakes English as the most popular language on Facebook Middle East!

 Image source: Spot On PR

Yes indeed, Facebook Arabic has surpassed English as the Middle East’s most popular language on the social networking giant, Facebook!

Spot On PR reports that out of the 39 million + Facebook users in the Middle East, 39% of them use Facebook in Arabic, compared to the 36% in English, and 23% in French.

Great news for Arabic patrons!

For the full story click here.

Arabic boost for Yahoo!

In line with the growing prominence of online Arabic use in the region, the multinational internet giant Yahoo! has teamed up with Arabic translation service Yamli, in an agreement that will allow Yahoo! to use software developed by the start-up service.

Created by two Lebanese entrepreneurs in 2007, Yamli’s applications allow users to type words phonetically, which then automatically appear in Arabic lettering. It is hoped that Yamali will help grow a plethora of Arabic words online, making them more searchable and readily available for use.

As quoted in The National, Mr Haddad, co-founder of Yamli states that “I’m hoping it will create a domino effect for private-sector companies to engage with start-ups”.

The app is already live on the Yahoo! portal, and is expected to become incorporated into Yahoo! Messenger and Mail some point in the near future.

See the full story here.

Facebook’s Dubai office opens its doors!

Rounding off the TWTW, we bring you news that Facebook has formally opened the doors to its new regional Dubai office. According to Gulf News, the opening is ‘a bid to help people and organisations harness the power of the social network’ in the MENA region.

As demonstrated by the forthcoming launch of Salamword, social networking continues to have a growing prominence in the Middle East. Malek Al Malek, managing director at Dubai Internet City and Dubai Outsource Zone, states “Dubai Internet City is proud to have a young, global company that revolutionised the internet world join our cluster. Undeniably, social media has impacted not only consumers but also the decision making and long term plans of large enterprises based in the country,” (source Gulf News)

According to Joanna Shields, Facebook’s vice-president and managing director for Europe, Middle East and Africa, “In an open and connected world, more and more companies are realising that Facebook is the place where they can build strong connections with their customers. We are here to share our experience and learn from the many talented, creative people in this part of the globe,”

See the full story here.

Guest Blog Post From Feras Hilal of The Online Project

Last week, one of the leading social media agencies in the Middle East, The Online Project, published what may well be the first report and infographic that answers the question: ‘Who in the Middle East uses Facebook the most?’

Global brands wanting to tap into Middle Eastern market, with its 300 million inhabitants, the majority of which are youth, are definitely the biggest beneficiaries of such a report. With many barriers of entry, starting from cultural and socioeconomic differences, to intricate trade regulations and finally linguistic challenges, it has been difficult for global brands to craft marketing and communications that resonate well with local audiences. The Online Project, which has been working with Fortune 500 clients, such as Nestle and Samsung, gained unique insights that would assist in-house social media experts, community managers, product developers and advertising executives. It essentially sheds light on user behavior, demographics in the region, how users interact and engage differently on Facebook than in the US. A few key findings include:

Despite the high percentage of youth, Middle Eastern users are more conservative online versus their American peers

In comparison to counterparts in the US, Middle Eastern users shy away from disclosing personal information, such as relationship status. With 85% of users interested in women, one can safely assume that the majority of female users are not comfortable with the idea of signaling any interest in men (only 9% of female Arab Facebook users pronounce their preference). Furthermore, in terms of gender, the majority of Facebook users in the Middle East are male, whereas in the US, female users are more prevalent.

Despite some commonalities between its inhabitants, behavioral differences still exist among users residing in different Middle Eastern countries

Although Middle Eastern users share a common language, there are many differences in behavior and outlook that dispel the misconception that this is a homogenous region. For example, Iraqis have significantly fewer friends than other nationalities, thus limiting the impact of viral marketing campaigns. Also, language settings vary; in the UAE and Lebanon, users are comfortable with English, while users in Palestine, Egypt, Iraq and Saudi Arabia prefer using an Arabic interface.

Due to lack of access to broadband Internet, photo continues to dominate as the best media to use when engaging with users in the Middle East

With the challenge of low broadband internet penetration rates, coupled with interruptions in internet service, the most reliable and effective media to engage users is photo. Video campaigns may prove to be a challenge to be successful, while in using text, it is important to mention that each country enjoys a different dialect. Localization when producing content is key and understanding the cultural nuances between different users is paramount.

This report covers the basic components of user behavior and how they consume Facebook. It is a first step in the direction of producing more research that will help brands and marketers understand the user. As more brands and organizations adopt social media to engage in conversations with their audiences and consumers, we will be able to identify how these users interact with different segments, industries and what lifestyles they lead. The Middle East is definitely a region ripe with opportunities for growth. How users mature as their behavior online develops will be an interesting phenomenon to observe.

Does everybody know what time it is? For my American friends it is not Home Improvement’s ‘tool time’, but it’s our favorite TWTW time! This week’s TWTW has a particular theme and I am sure has been a popular talking piece – it’s Mark Zuckerberg and everyone’s guilty pleasure Facebook.

Facebook CEO rings opening bell on IPO day

On Friday May 18th Mark Zuckerberg became a billionaire from the Facebook IPO. In the early hours of the IPO day, Mark rang the opening Nasdaq bell from Facebook’s HQ in Menlo Park, California.

Facebook stock went on sale that Friday under the ticker symbol “FB” offering 421,233,615 shares at a price of $38 per share.

Anyone buying?

Check out the video of Zuck ringing the bell: Zuckerberg rings the Nasdaq bell

Source: Tech Crunch

America’s new sweethearts – Mr. and Mrs. Mark Zuckerberg tie the knot

Image source: Mashable

I think I speak on behalf of Edelman UAE when I say congratulations to Mark and Priscilla! On Friday May 19th (one day after the IPO) Facebook’s CEO and founder married his longtime girlfriend of 9 years, Dr. Priscilla Chan, at a surprise ceremony in Palo Alto, California.

According to AP, Zuckerberg’s marriage to Priscilla took place in front of 100 invited guests in his in private backyard. Guests attended the wedding thinking it was to celebrate Priscilla’s medical school graduation – what a lovely surprise for their close friends and the world!

Let’s see that beautiful ruby ring, Priscilla!

Zuckerberg has accepted a friend request for life, but will he be sharing? (Thanks Ahmed Al Derazi for that one.)

On a financial note, after 2 days on the stock market Facebook shares fell 11 percent. Zuckerberg has only been married 5 days and he is already poorer, but luckily you cannot blame Priscilla for that one!

Source: Mashable Reuters

More Facebook news from Dubai – 1st Facebook office in the UAE

After Mark’s lovely wedding, he decided to grow the Facebook family by opening an office in Dubai. Yesterday Facebook announced its new office in Dubai is set to open next week in Internet City. The Dubai office will focus on gaining revenue from advertising in the region.

The social networking company invited journalists to an event next Wednesday to launch its first office so I am sure there will be more good news to come!

With 30 offices around the world, we are pleased to say Mabrook and Ahlan Facebook Dubai!

Source: The National

That’s a wrap until next week!

-         Julie Nguyen

In the wake of Facebook’s stock market flotation on Friday, here is a neat infographic by Khaled El Ahmed detailing the use of Facebook in the Arab world so far this year.

Source: Wamda

Facebook use in the Arab world has grown exponentially over the last few years, with an approximate total of 43 million Arabic speaking users today. According to the infographic Egypt is leading the forefront, with users in May 2012 totaling 10,643,740; this is followed by KSA with 5,333,360 total users.

Interestingly, countries witnessing the largest change in Facebook use between September 2011 – May 2012 are Qatar, Yemen, Libya and Somalia, yet with regards to population penetration, these countries are significantly lower. Bucking this trend however is Qatar, who at the lower end of the user scale with only 533,980, has proven to have a considerably high penetration rate of 31.42%!

Taking into account these interesting and ever-growing figures alongside Facebook’s proposed expansion into emerging markets, we here at Arabian Bytes certainly anticipate what Facebook’s future has to hold in the region!

For the full story click here.

After watching this week’s tech news, I was reminded of the quote attributed (or some would argue mis-attributed) to Senator Everett Dirksen in the US, “A billion here, a billion there…pretty soon you’re talking about real money.” Well this week Google spent some real money and HP made a big announcement…on to the news.

Google announces purchase of Motorola Mobility for a cool $12.5 billion

If you’re reading this, it’s hard to imagine you could have missed the week’s biggest news. Much digital ink has already been spilled about the purchase, but I’d highly recommend this post from the Foss Patents blog – a good analysis that dives further into the idea that this isn’t just a patent play for Google.

Disclosure: Motorola is an Edelman client

HP shuts down webOS devices

Big news broke on Thursday as HP announced they will stop producing its TouchPad tablet and webOS phones. Check out full coverage at Engadget. HP also spent a few billion dollars of its own, spending $10.3 billion to acquire search software company Autonomy, at the same time as announcing it intends to spin off its PC division.

Disclosure: HP is an Edelman client

Twitter now more Arabic friendly

ArabCrunch covers good news for Arabic users of Twitter, which now enables right to left text. In the past, the standard setup was particularly challenging when combining English and Arabic text (when using English hashtags for example), but this problem has been addressed in the latest update.

Happy Oasis: A Farmville for the Middle East

On a personal note, I had the good fortune to meet Suleiman Bakhit, founder of Aranim, which has produced a Facebook game call “Happy Oasis” which some have described as an “Farmville for the Middle East.” Check them out on Facebook – interesting to see a local, Arabic-led design leading the charge into the social gaming sphere.

Facebook usage in the Middle East – Infographic style

Finally, in case you missed it blogger Wissam Dandan posted an interesting infographic breaking down how Facebook is used in the Middle East.

One interesting stat highlighted is the Middle East has the lowest female population on social media. While PRNewser tells us, “Women in the Digital Driver’s Seat,” the latest stats indicate there’s still room to grow here in this region.

”Middle
Infographic By LEBSEO Design

Disclosure: Motorola, HP and RIM are Edelman clients.

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