I would like to update you on a number of exciting new developments from Edelman.
In a snapshot;
- We are going to Africa
- We won another award
- We have got some fantastic new leaders and talent in the region
- And, I am saying goodbye
Firstly, I would like to thank you all for your continued partnership and support over the last 4 years. We will celebrate our 5 year anniversary in the UAE this October, and look forward to inviting you all to help us celebrate this achievement.
We are extremely pleased to announce that we have now opened Edelman South Africa. We recently acquired Bairds Renaissance, our South African affiliate for 20 years. This is an important milestone and marks our first office on the African continent. We are also pleased to announce the appointment of Tod Donhauser, currently EVP and head of the technology policy group in Washington, D.C. as Managing Director of Edelman South Africa. He will be relocating shortly to Johannesburg and will report to Robert Holdheim, CEO of Edelman South Asia, Middle East and Africa.
Over the past year an increasing number of clients have approached us about our capabilities on the African continent. Business globally recognizes the opportunities presented across the board, from infrastructure projects to an emerging consumer population. Edelman is now positioned to both support our clients as well as participate in the growth of this important region.
Our own office builds on our existing network of 24 affiliates and partners across the Middle East and Africa, enabling us to provide services to our clients in most parts of the region.
Later this month
We will be attending the Sabre Awards ceremony in Barcelona. We have been awarded the Middle East consultancy of the year. On behalf of the team, we would like to thank you all for helping us achieve this. Our trophy cabinet is looking okay at the moment, and this award will sit nicely alongside our Middle East PR Association Agency of the Year Awards in 2012 and 2011.
As of May 1
Jane Fields has joined as General Manager, Edelman UAE. As a corporate communications professional, Jane has over 18 years of experience across multiple sectors including Financial Services, Corporate, B2B Media, New Media and Technology.
After five years of leading and building her first start-up, Jane moved into the world of Media and Technology. She first joined the board at United Business Media (CMPi) leading the people agenda followed by Skype Technologies. In 2011 Jane co-founded her second start-up Oxbow Media specializing in delivering multimedia communications strategies, including digital, online media and large-scale events. She has also worked for Ernst and Young in a senior consultancy role.
Jane can be contacted at firstname.lastname@example.org and on +971 50 811 3669
From July 1
Edelman will be reorganising our global structure and Middle East and Africa will move under the leadership of David Brain into a new region called Asia Pacific Middle East and Africa (APACMEA). Increasingly our clients are structuring themselves against growth opportunities prompted by ever increasing trade flows between Africa, the Middle East and Asia. We are looking to capitalize on this trend by organizing ourselves in a similar fashion. Our clients are demanding both excellence in market understanding and execution as well as deep industry and specialist knowledge. The Middle East and Africa will join South Asia and become a sub region known as South Asia, Middle East and Africa (SAMEA).
This region will be led by Rob Holdheim, CEO, SAMEA. Rob is currently Managing Director of our Indian business, and has been with Edelman in four markets on three continents over ten years. Rob studied Middle Eastern politics and economics, including Arabic language, in graduate school.
Rob can be contacted at email@example.com and on +91 9717100588
The SAMEA region now includes 14 Edelman offices with close to 400 staff, as well as 33 affiliates and partners. We are able to provide support in the areas of content development and dissemination, media relations, public affairs, digital communications, employee engagement, crisis and issues management, corporate social responsibility, research, experiential marketing and integrated brand engagement.
From May 16
I will be saying goodbye to the Middle East and Africa. After 8 years living in Oman and Syria as a child, and 7 years working across the Middle East and Africa it is time to move on. I will be taking up a new role as CEO of Edelman South East Asia and Australasia from July 1. I will continue to work on a number of projects and given trade flows and client needs, I hope that we will be able to help you in the region.
Edelman has offices in Vietnam, Singapore, Malaysia, Indonesia and Australia, and a network of partners and affiliates across the wider region.
I would like to thank you all for all of your support, partnership and friendship over these last few years. It has been a true honor to have worked with you, and learn so much. Please don’t hesitate to drop me a line when you are travelling through the region.
My email (firstname.lastname@example.org) will remain the same, and until July 1 I can be contacted on +971 50 1095 770.
I wish you and your families a prosperous, happy and healthy future, and please stay in contact.