Khalid Al Ameri’s piece in The National does a good job of describing the adoption of social media as a mainstream communications tool by government representatives and entities. It’s a shift we’re seeing more of; clients ‘taking the plunge’ into social media and subsequently discovering the multitude of ways in which direct communications are opened up to their key stakeholders. Read in full here:



As people around the globe celebrate International Women’s Day on 8 March, we are taking a moment to highlight the many achievements of women of the United Arab Emirates (UAE).

A diverse and accomplished group, Emirati women are behind some of the most promising and forefront technologies that may one day be found in hospitals, schools, and offices around the world. As examples, Maythaa Abdullah is the inventor of a robot for autistic children that she is programming to speak Arabic; Fatima Al Zaabi has designed cutting-edge software to complement Microsoft’s PowerPoint, which allows for the creation of architectural sketches through the software; and Asma bin Tamim is the mastermind behind an innovative revenue management system being used by Dubai’s Roads and Transport Authority.

These women are on their way to joining the ranks of prominent Emirati women representing their country on the world’s stage. HRH Princess Haya, the wife of HH Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, gave a stirring speech to the international community in 2013 that helped Dubai claim the honor of hosting the 2020 Expo. Dr. Amina Al Rustamani, the CEO of TECOM Business Parks, will be taking a leading role in facilitating Dubai’s construction boom prior to the Expo, adding to her prowess as a world-renowned leader in business. In science, Dr. Maryam Matar, the founder of the UAE Genetic Diseases Association, was recently named one of the Most Influential Women in Science in the Muslim World.

Emirati women make up 59% of the National workforce, where they contribute to and lead teams within the engineering, media, IT, law, academia, and oil sectors. They comprise 60% of the public sector, including 30% of its senior positions and 15% of jobs in public-run medicine, nursing, and pharmacy services. Emirati women also account for 37.5% of labor in the banking sector.

The entrepreneurial landscape in the UAE is also promising for Emirati women. It is estimated that 12,000 Emirati women have already invested AED12 billion (over USD3.2 billion) in their economy. Seventy percent of university graduates in the UAE are female, and a recent study found that sixty-eight percent of female graduates surveyed intend to transition into the workforce upon graduation. These stats point to robust participation by women in the Emirati economy and society.

A recent study commissioned by the Government of Dubai and the Dubai Women Establishment found that Emirati women, like their counterparts around the world, have overcome many hardships in the workplace, yet still face challenges.

The UAE Government is addressing the challenges women face by implementing flexible work arrangements, such as job sharing, compressed or staggered hours, and telecommuting, helping to champion women in the workplace. The conversation and steps to improve  women’s advancement in the workplace is taking place every day in the UAE and across the globe – but now with more frequency than just once a year on a day dedicated to women’s issues. In the Middle East, the UAE is at the forefront of seeking to assist and advance women to effectively contribute to the development of their economy and society.

Happy International Women’s Day from Edelman Middle East!



Kristen Fiani, Edelman ME’s newest healthcare team member, looks at what the Arab Health sector has in store for 2014 


Last week, over 85,000 visitors from across the globe stopped down at the Dubai International Convention & Exhibition Centre for Arab Health 2014, the region’s largest healthcare expo. Representatives of over 3,900 companies from 63 countries – including Australia, Canada, China, Egypt, India, Korea, Jordan, Spain, Turkey, the UK and the USA – displayed their technologies and services, and mixed and mingled with regional health authorities, hospital administrators, doctors and nurses, and people like me (healthcare communications professionals). Typical of Dubai, a place where ambition knows no bounds, this year’s expo was the site of a record number of product launches in the conference’s 38-year history, per Arab Health organizers.

The timing of the conference was perfect for me personally – as I have been in the United Arab Emirates (UAE), and in my new role as an Edelman UAE healthcare team member, for about three months. Arab Health presented an opportunity to better familiarize myself with the health trends that pose both growth opportunities and developmental challenges for the Middle East and for my clients.

As an example, I learned that Johns Hopkins University, one of the top medical schools in the US, launched the UAE’s very first OB/GYN clinic specifically for Emirati students. As the UAE continues to promote Emiratization of its healthcare sector, clinics like these, which offer internationally-acclaimed education right within the UAE, will become crucial in ensuring that Emirati talent is nurtured and remains at home.

I also learned more about the causes of early mortality and poor health in the region. According to the UAE Ministry of Health, diabetes is the leading cause of chronic kidney disease and accounts for 45% of kidney failure. As regional health authorities continue to tackle the high prevalence rates of diabetes, cardiovascular disease, obesity and their tangential side effects in demographics young and old, the importance of an active dialogue with the public and with healthcare professionals on these issues cannot be understated.

Aside from pamphlets and DVDs such as those distributed at Arab Health, and events like Arab Health itself, digital communications will likely take on greater meaning in this dialogue. However despite the fact that 78% of UAE Nationals own a smart phone[1]and an estimated 525.8 million people throughout the Middle East and Africa use a mobile phone monthly[2], medical apps remain underutilized in the region, as do official health communications over SMS. Thus, there exists an opportunity to leverage mobile technologies and social media to improve public awareness about life-threatening conditions and how to avoid them.  As the fundamental infrastructure of the region’s healthcare delivery system evolves rapidly, the opportunity for digitalization of healthcare communications is particularly exciting; it’s an exciting time altogether for the healthcare industry in the Middle East!

Complementing technologies used daily like mobile phones and digital apps, innovative healthcare technology offerings with the potential to transform the industry on a mass scale, were abundant at Arab Health 2014. Everything from green lighting systems for the operating theatre to robotic surgery tables that move mid-procedure were on display. Analysts estimate that GCC countries will spend $44 billion on upgrading facilities and other healthcare expenses by 2015, with the Kingdom of Saudi Arabia and the UAE leading the pack. An investment in both equipment and expertise will serve multiple interests by; meeting the medical needs of aging populations across the region, pre-empting the medical and governance needs of younger generations and better integrating the expertise and passion of business into healthcare delivery.

It was hugely insightful to have attended the conference. A testament to its success, the conference generated tremendous buzz in the media and perhaps not coincidentally, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has since called the delivery of quality healthcare a “right” of each Emirati.  Clearly, the region’s healthcare industry is set to witness huge growth and deliver impact, as demonstrated by the commitment of regional governments and the private sector alike.

All in all, I am pleased that I spent a day at the conference. I look forward to witnessing progress at Arab Health 2015 – that of the delegates, and my own as an industry insider.

Aerial view

[1] Healthcare Information and Management Systems Society (HIMSS)

Dominic Smith looks at the importance of smart passwords in an increasingly connected digital world

2014 is upon us and wouldn’t you know it. Predictions for the New Year, positive statements of intent and personal commitments to health, happiness and wellbeing have flooded our favorite social networking sites and permeated much of our own conversations in the office and at home.

The sense of optimism in the air for the twelve months ahead is both traditional and welcome. After all, a world that doesn’t harbor hope for the future is a cold, dark and desperate one, inhabitable to ambition and restrictive to progress.

Looking back over last year, we bear witness to a period filled to the very brim with technological development and awe-inspiring innovation. Among other industry highlights, 2013 saw the ongoing battle between the world’s technology giants rage on. Apple and Samsung cemented their position in the upper echelons of consumer adoration with other leading brands surprisingly, falling by the wayside.

The ‘Internet of Things’ (otherwise known as IoT) continued to be referenced in technology literature and positively, even further support for the ‘Bring Your Own Device (BYOD)’ policy was drummed up from all corners of the business community. The ability to harness technology to enhance the way we all live and work was evidenced and applauded throughout 2013. Evidently, the trend that places the potential of mobile devices, cloud computing and smart technology front and center, will gather more ground in 2014 and rightly so.

And of course, increased connectivity is without doubt a legitimate cause for celebration. However, the implications of this modern day shift should be carefully considered and approached with a degree of caution.

Accompanying the growing sophistication of web development, software design and ICT engineering is both the willingness and ability of cyber criminals to unleash relentless waves of malicious attack. With the sole purpose of seizing information which simply does not belong to them, the world has been forced to seriously consider the underhand pernicious activity of online bandits and decipher how best to inhibit the efficacy of their operations.
With this slightly gloomy yet realistic digital picture painted, let’s resist the temptation to stray too far from the optimistic shores that characterize new beginnings as outlined earlier. As opposed to just flagging imminent problems, what immediate steps can be taken that go some way to providing a solution?

There is a wealth of commentary available via even the most basic of online searches. For the purpose of this piece however, two words take center stage: ‘smart passwords’.

Most of us, and for good reason, are diametrically opposed to constantly changing passwords. Equipping ourselves with a myriad of state-of-the-art gadgets to face the challenges of everyday life, remembering the different passwords for each, and for all the applications within them, takes some doing.

For those among us who don’t enjoy a level of IQ comparable to Einstein himself, a number of expedient methods have been suggested by those in the know. One quick-fire approach would be to ensure all passwords contain symbols, a capital letter and a number, the combination of which makes it very difficult to hack.

If seeking further reassurance that one’s password is undecipherable and capable of deterring even the most accomplished of hackers, a range of online security software currently floats within the digital ether. Built for purpose, password software programs such as Steganos Security Software Suite are available to all who are interested, ready and waiting to relieve your security anxieties.

As with most things, the onus is on the individual to make the change and the conscious decision to be prepared for all eventualities.

Thus, it is with a heavy heart laced with a fond sense of nostalgia that in 2014, we must come to the realization that the stalwart ‘Password1’, despite severing us all so well over the years, is now on its last legs.
Ladies and gentleman, allow me introduce to you to the new and improved p@55W0rd1.

Mashable recently pointed to statistics showing nearly 3 in 4 UAE residents owns a smartphone, making it the highest penetration rate in the world, followed closely by Saudi Arabia in third at 72.8%. The data, pulled from Google’s Our Mobile Planet, varies slightly from other published reports. But no matter the data set, the trend of growing smartphone popularity in the Middle East is well-established and hard to ignore.


This Ramadan I was honored to be part of an enthusiastic charity team who dedicated several days a week to a number of charitable projects. While collecting money and distributing meals and clothing were the main objectives, we were lucky enough to spend some time with some families of the families that the project aimed to help, making me realize that giving supersedes monetary value.

The search for families and individuals in need started three months before Ramadan. We spoke to labour camp managers, friends and residents, and scouted humble locations in the UAE to find people living in challenging conditions, such as the fishermen on the Creek Side.

When it came to collecting contributions and identifying volunteers, we were blessed with the generosity of many individuals and organizations, including a number of colleagues at Edelman, generating approximately AED 40,000.

Using these funds, volunteers donated their time and effort to buy food and clothing items, and sort, pack and distribute them to families. We had an average of 14 volunteers on a weekly basis throughout Ramadan, and their generosity was vital to our success.

In total, we distributed:

-          200 bags of 17 essential food items for families

-          2,800 bags of five essential food elements for fishermen

-          835 bags including several clothing items such as jeans, t-shirts, shirts and shoes for fishermen

Thank you all for your generosity and donations. This was a truly rewarding experience and we couldn’t have been more blessed.

Ramadan charity project.

YouTube to open its creative studio space in NYC in 2014

Google announced this week that it will be opening up their fourth YouTube creative studio space in New York City in October 2014.

For those that aren’t familiar, YouTube’s creative studio is a place where anyone enrolled in its Partner Program can go and hone their skills and gain access to resources needed to help enhance their video’s production value.

YouTube’s new space will be located in the Chelsea Marketplace district and will span about 20,000 to 25,000 square feet. It will have workshops and events just like in Los Angeles and will most likely have sound stages where creators can experiment with sets, props, green screens, and more.

YouTube academy

Speaking at the 2013 VidCon conference, YouTube’s Vice President and Global Head of Content Operations Tom Pickett and Chief Marketing Officer Danielle Tiedt, revealed that the video service now has 325 channels with more than 1 million subscribers. Its mobile apps have now been downloaded over 250 million times — currently 40 percent of all hours viewed on YouTube in the US come through mobile devices.

These figures appear to highlight the belief that YouTube needs to evolve their product to the next step and this includes improving video quality starting at the source: the creators. Their efforts to work with video creators include the Creator Academy, which was launched in May. The company says that 40,000 people have enrolled to learn how to use YouTube.

The first official Twitter-Hotel!

For all the Tweetaholics who can’t quite ‘unplug’ even while on vacation, here’s your dream place – @SolWaveHouse.

Located in Majorca, Spain, this “Twitter Hotel” (as it has been dubbed) will make tweeple feel right at home with Twitter-themed parties, hashtag liquorice and signature drinks like a blue mojito. Guests will feel as though they’re cruising through a live twitter window with the hotel decked out in the trademark white and blue colour scheme, communicating with hotel staff via hashtags! For example, if you’re running low on food from the mini fridge, no more awkward conversations – just tweet #FillMyFridge and the concierge takes care of it.

Twitter Hotel 1


Hotel visitors can also communicate with one another by logging on to Twitter via a special web app available only through the hotel’s wifi. Once in, they can use the #SocialWave hashtag and share pictures, send private messages, see who’s online, and send virtual kisses. Marco Fantón, Sol Wave House’s social media director told TIME that he sees the community as a “fun d interactive extension of what guests are already doing on their trip using social networks like Facebook, Twitter, Instagram.”

Twitter Hotel 2


Unlike the website, use of the hotel is not just restricted to Twitter users – there are neutrally decorated accommodations, bars and dining venues, and outdoor swimming pools overlooking the Mediterranean Sea.

Twitter and TV ratings: a symbiotic relationship

Nielsen, the information and global measurement company, released findings on Tuesday that shed light on the recently budding relationship between TV viewership and Twitter.

The company’s independent Twitter Causation Study analysed whether Twitter conversation boosted viewership, or broadcast tune-in led to increased tweeting. The study revealed that live TV ratings had a statistically significant impact in related tweets, and the volume of tweets similarly caused changes in live TV ratings.

Twitter TV

Picture credits: NIELSEN

This solidifies Twitter’s position as the world’s pre-eminent real-time social communicator, with Twitter’s COO Ali Rowghani stating that Twitter “is a complementary tool for broadcasters to engage their audience, drive conversation about their programming and increase tune-in”.

The next-gen earphones

The long-standing battle between earbuds and headphones won’t be waning any time soon, especially with a new competitor throwing its hat in the ring.

Earbuds are compact and easy to carry, while headphones are touted for their superior quality and damage control. The third option is a next-gen earpiece: a wireless headset without speakers.


Kickstarter project Sound Band uses surface sound technology to send tiny vibrations through the backs of your ears, bones and tissues to land on your inner ear without blocking your ear canals. (All the talk of bacteria buildup within your ear multiplying every second can also be redundant!)
This device can also connect via bluetooth for phone calls, and lasts for about five hours with an impressive range of sound that spans from 20,000 Hz to 86 Hz.

Omnicom-Publicis Merge

The biggest news this week is undoubtedly the merger of the world’s second-largest advertising company, Omnicom, and the third-largest, Publicis, together forming the world’s largest ad-holding company valued at $35 billion.

This move puts the company above London’s WPP, with existing Omnicom CEO John Wren and Publicis Groupe CEO Maurice Levy serving as co-CEOs of the new Publicis Omnicom Group that consists of a combined 130,000 employees and together generated a total of $23 billion last year.


 Picture credits: AP

This move brings together renowned agencies such as BBDO, Leo Burnett, Ketchum, Saatchi & Saatchi, TBWA and Goodby Silverstein, hoping to deliver “the most comprehensive offering of analog and digital services,” as said by Levy.

This also means advertising rivals such as PepsiCo Inc. and Coca-Cola Co. now share the same firm, shedding light on the possible conflicts of interest that come with a consolidated market. As with other firm mergers, advertisers will have to rely on “Chinese walls” to keep campaign secrets.

Earlier reports that the two firms were in talks to merge were confirmed by a press conference held in Paris at 2 p.m. on Sunday, 28th July, followed by one in New York on Monday 29th July.

Zayed Humanitarian Day 

In honour of Zayed Humanitarian Day on Sunday, many showed their support for Shaikh Zayed Bin Sultan Al Nahyan on Twitter, making the hashtag #Zayed the number one trend in UAE for the day.

Sunday, which was the 19th of Ramadan, is now known as the founding father’s death anniversary according to the Hijri calendar. Numerous tweets with pictures were posted by those who remembered (as he was affectionately known) “Baba” Zayed’s best teachings and influences.


Twitter bomb threats 

Plenty of accusatory fingers currently point at Twitter after bomb and rape threats were made to journalists and an MP in London. It all began when Caroline Criado-Perez, journalist and feminist blogger who successfully campaigned for Jane Austen to become the new face of the £ 10 note, was subjected to a series of rape threats on Twitter.

After Labour MP Stella Creasy expressed outrage about the situation, she too received rape threats from anonymous twitter users. Following this, newest updates of women journalists receiving bomb threats have been reported, launching an investigation into the threats, which constitute arrestable offences.

An online petition calling on Twitter to add an ‘abuse’ button to report such cases has been making its rounds around the social media circuit, gaining over 100,000 signatures. Read more about this petition here.

Haute on social 

Oscar de la Renta was “haute” on Social Media this week, with a bold move to use popular Instagram to release its fall ad campaign, which typically features on magazines like Vogue and Elle. The images were released on the oscarprgirl Instagram account, run by Erica Bearman, senior VP of Global Communications at Oscar de la Renta.

They have each been liked over 2,100 times and posted on Oscar de la Renta’s other social media accounts. The company also incorporated an e-commerce component, launching online presale for the collection with the Instagram photos.


(PICTURE CREDIT: oscarprgirl @Instagram)

Picture credits: @Official_SEA12



Famous internet meme “grumpy cat” will now hit store shelves with a new branded Grumppuccino. While trending memes have been used to p

romote products, there hasn’t been much success with products based on memes. Nothing like a cup of coffee and some empathy from Her Grumpiness to start the day, right? Have a great weekend!

Guest blog post from Feras Hilal of The Online Project

top-ramadan-infographicEver wondered when’s the best time to engage with your Facebook fans and Twitter followers during Ramadan? We did too. And to help brands in the region, we’ve delved into the differences between the user habits on Facebook and Twitter during the Holy Month.

Ramadan has a significant impact on people’s behaviors and daily routine in the Middle East. The pressure now is on brand managers and social media strategists who need to know the differences between their audiences, and make adjustments to their marketing messages accordingly.

After weeks of monitoring, and with the help of an internal tool specifically developed for the purposes of this research, we were able to extract insights and identify trends to guide brands in managing their communities day in, day out. The data covers Facebook and Twitter users from nine different countries in the MENA region and gave insights on how and when users engage on both platforms including: Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, KSA and the UAE. We found Facebook engagement increased by 30% during Ramadan compared to other parts of the year. Similarly, we found Twitter engagement during the Holy Month rose by 33%. Furthermore, in this report, we monitored Facebook and Twitter activity, on an hourly basis, to identify the best times to engage.

We also noticed that people engaged on social media predominantly after Iftar and before Suhour times. Moreover, some countries experienced more dramatic changes in user behavior, such as Jordan and Egypt. Whereas countries where more expats are located, such as the UAE and Qatar, the effect of the Holy month was less pronounced.

The insights of this research are not set in stone; we urge you to observe your communities as each one comes with its own set of circumstances. Our findings are merely to help you connect with, and strategically engage with your audience using the two platforms with high quality content.

You can explore our previous reports on ‘Facebook Marketing’, ‘Tweeting in Ramadan’, ‘Facebook Benchmarks in the Middle’, and ‘How Much Does a Facebook Fan Cost in the Arab World?’ here.

To learn more about the Arab User Habits on Facebook and Twitter, make sure you check out The Online Project’s full report here.

ArabNet’s signature event, the ArabNet Digital Summit, was held in Dubai this year and had brought together over 100 speakers and 900 attendees in the 3 day conference (June 24-26). An arena where digital professionals and entrepreneurs in the MENA region gathered, the event took place in one of Dubai’s highlighted attractions, the Atlantis Hotel in Dubai’s Palm Island.

The MENA region is one of the fastest growing regions in the digital sector, and the summit didn’t fail to transmit the development and future of the digital industry in the region. Keynote speakers focused on the growing sector of smartphones, the increased role social media plays in the relationship between brands and consumers, and new ways of purchasing products online with e-commerce focused discussions.

Within each day, the summit focused on various factors in the digital business industry:

Day 1 of the event focused on a “Startup Track” where entrepreneurs had the chance to meet investors and possibly create the next big thing.

Day 2 continued with an “Industry Track” that focused on digital opportunities in diverse sectors such as education and banking.

Day 3, held a “Developer Tournament Championship”, where the audience was introduced to the experience competitors from the MENA region had and where they got to show off their coding skills.

Between 24th – 27th of June there were 3,469 Twitter mentions about ArabNet Digital Summit 2013 in the UAE, those mentions received an estimated 6.2 million Impressions. Below are some of the topics discussed during the Summit as seen on Twitter:

Most retweeted:

1-      @ArabNetME: Want to join #ArabNetME but can’t attend? Don’t worry! The event will be broadcasting live on    (53 RT).

2-      @2454ibtikar: Arabic is the fastest growing language on social media worldwide – 73 percent of tweets from #MENA are in #Arabic! #ArabNetME (49 RT)

3-      @nagham: ‘No one likes ads’. Not true; no one likes *crap* ads. Marketers, get your sh*t together & give ppl something worth watching. #ArabnetME (8 RT)

4-      @lindseymcd: LinkedIn has over 5 million members in the MENA region. UAE is the biggest regional market with 1 million member’s #ArabNetME (7 RT)

5-      30 million Internet users 16% penetration 120 million mobile subscribers #pakistan#arabnetme 70% of people under 30  (4 RT)

Top Influencers Discussing #ArabNetME:

@Lara (149,984 followers)

@emkwan  (33,120 followers)

@DanaAbulaban  (11,502 followers)

@DubaiWriter  (10,144 follower)

@Kuzbari  (3,021 followers)

Key Topics of Twitter Conversation:

E-Commerce: Attendees discussed and shared how online sales are growing rapidly in the MENA region & also discussed stats on how Users are becoming increasingly comfortable buying over the Internet.

@ArabianGazette: Regional e-commerce grows by a staggering 190% #middleeast#ecommerce#ArabNetME

@TheManalyst: Really excited for the#travel#eCommerce panel… Travel enthusiasts, you should be in Hall B! #Arabnetme

@medhatkaram #ArabNetME 6% of US retail business is e-Commerce.

@lindseymcd: Have to make sure building blocks are in place. Paypal says only 15% of companies have websites in the MENA region #justsaying #ArabNetME

Social Media: Panels discussed how social media is a vital part of every brand’s online strategy and discussed social media advertising, research, stats & study cases.

@lindseymcd:  LinkedIn growing by 2 people a second globally #ArabNetME

@iLady_B SO the answer to educating clients on social advertising DOES mean SALES is listening, monitoring & building awareness #ArabNetME

@OTSDC With search engine ads currently influencing 20 per cent of product selection made by regional consumers #ArabNetME

@Royal_Kareem #Facebook is talking a lot about social & business at #ArabNetME 2013 – I sense a big drive towards the business community coming from FB

@9aa around 60% of Internet users in Iran are using Facebook (via VPN). #ArabNetME

@Moeys An average Emirati user is a fan of 43 pages on Facebook @JanRezab, CEO @SocialBakers#arabnetme

@TheOnlineProj ”Facebook engagement in MENA increases 30% in Ramadan.” – @zaferyounis, #ArabNetME

Media & Advertising: Digital has changed the way users consume and interact with media and advertising.

@2454ibtikar: It’s estimated that 126 billion dollars will be spent on online advertising in 2013 #ArabnetME

@meredithtuqan Technology is becoming so core to the creative process, it’s fundamentally changing advertising agencies - @youseftuqan #ArabNetME

Mobile: Conversations centered on smartphone penetration and usage in the Middle East, and especially the GCC countries & how mobiles and tablets increasingly become the primary point of connection to the internet.

@lindseymcd: Mobile and desktop are complementary platforms. Both used at different times #ArabNetME

@GamifiedLabs: ”Both mobiles and websites are being used by the same user. We shouldn’t focus on just mobile and overlook desktop” -M.M. #ArabNetME

@GamifiedLabs Smart phones are now extensions of our hands #ArabNetME #SmartPhones

@ArabNetME Nokia is still popular in countries with lower median incomes #arabnetme

@lindseymcd KSA stat: 65% of the population is under the age of 35. There is 65% smartphone penetration in the country #ArabNetME

Recruitment: Conversations discussed the improvement and impact online recruitment have achieved.

@lindseymcd: Strong interest from brands to own a group on LinkedIn. This allows them to position themselves as an expert or provider etc #ArabNetME

@KhalidKhouri  Only 20% of the 250 million candidates on #LinkedIn are looking for a job; the other 80% are just updating profiles. #ArabNetME

@eureecamoment #Employment has become more fluid. People don’t stay in a job for 5 years, rather they switch up to 4 jobs in 1 year ( @odesk ) #ArabNetME

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